Southampton have unveiled their first kit in their new partnership with Under Armour ahead of the 2016/17 season.
Earlier this year, Southampton announced a new seven-year partnership with the sports clothing brand Under Armour as well as new sponsorship with Virgin Media.
This afternoon, the highly anticipated kit reveal was greeted with positivity by the majority of Saints fans, with some saying that it's the best Southampton kit since the club's return to the Premier League.
The home shirt features the traditional red and white stripes of Southampton. The five stripes each represent the core values of Southampton. Both kits also feature the 'We March On' slogan on the back of the shirt which has become an integral part of the club's image in the past few seasons.
Southampton Chairman Ralph Krueger believes that the new partnership with Under Armour and the apparel that they will produce will help players to reach their potential.
He said: "We’re proud to introduce the latest edition of our iconic red and white stripes, as well as our all-new away kit for the upcoming Premier League season, where we will look to continue our growth and go even better than the record points tally we achieved last season.
"Under Armour were appointed with the brief of giving our players the tools required to reach their potential, and these kits are designed with this in mind."
Peter Murray, Under Armour's Vice President of Global Sports Marketing, says that the company have "immersed" themselves into the culture of Southampton in order to produce the new kit.
"Southampton is a club with incredible hunger, and we wanted to provide a kit to help fuel their ambition as a club on a continued ascent.
"In addition to bringing some of our unique technologies in the first-team kit to help players achieve more on the field, we’ve also immersed ourselves in the culture and values of this football club and their passionate fans, and created a kit that marries tradition with forward-thinking innovations."
Keep an eye out this evening for our interview with Ed Powell, the Saints fan who got to travel to Under Armour's Headquarters in Baltimore, Maryland to learn about the kit and bring it back to St. Mary's.
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