Southampton sponsor Virgin Media have once again moved to align themselves with football fans by subsidising the cost of away tickets costing to £20 for a single fixture held between 15-23 April.
Any supporter buying away tickets costing more than £20 during that period will have the difference reimbursed.
This is the latest attempt from Virgin Media to deepen its ties with the Football Supporters' Federation (FSF) and its "Twenty's Plenty" campaign.
Ahead of the 2016/17 Premier League campaign, Saints' new sponsors already announced they would be subsidising away fans visiting St. Mary's so their tickets only cost £20—not long after the sponsor helped slash prices for Saints fans' visit to Old Trafford in August.
Manchester City fans visiting St. Mary's on 15 April will not need to claim their subsidy due to the arrangement already in place. Meanwhile Saints fans won't have to claim theirs for the Chelsea trip on 23 April as Virgin Media had already cut costs to £20.
“This is our way of making the brand stand out from our competitors, where we’re firmly putting fans at the heart of the game and getting behind the issues they care about,” said Kerris Bright, chief marketing officer at Virgin Media [H/T The Drum].
Kevin Miles, chief executive of the FSF, added: “The Football Supporters’ Federation has a long-standing rally cry – Twenty’s Plenty for Away Tickets. We’re delighted that Virgin Media has helped make that a reality at many upcoming top-flight games."
As away tickets have already been capped at £30, fans will receive up to £10 reimbursement from Virgin Media following their team's match. A cheque will be posted to participating fans once they have downloaded a form and posted it back along with their ticket as proof of purchase.
For more information and terms and conditions, visit: www.virginmedia.com/twentysplenty and http://www.fsf.org.uk/latest-news/view/twentys-plenty-virgin-media-and-fsf-reimb