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Southampton sign new sponsorship deal with Virgin Media

Virgin Media will be sleeve sponsors for the Southampton first team, Under-23s, Under-18s and the main sponsor of the Women’s team.

Virgin Media extended its sponsorship deal with Southampton Photo by Matthew Lewis/Getty Images

Southampton and Virgin Media have signed a new three-year sponsorship deal, but the broadband, TV and mobile provider will no longer be the club’s main shirt sponsor.

Instead, Virgin Media will be sleeve sponsors for the Southampton first team, Under-23s, and the Under-18s.

They will also be the main shirt sponsor for the Southampton Women’s Team - the first ever.

Virgin Media has had its branding plastered on Saints shirts since 2016.

It’s currently unclear who will replace Virgin Media for Southampton’s main shirt sponsor going forward.

Southampton’s commercial director David Thomas said: “Over the past three years Virgin Media have consistently demonstrated a desire to challenge the conventions of traditional sports sponsorship by supporting our first team and rewarding our fans in new, exciting and innovative ways.” [H/T Daily Mirror]

”As such, they are true partners of the club and we’re delighted to be extending our relationship for a further three years and expanding their support with more of our teams.”

Marieanne Spacey-Cale, Southampton’s head of girls’ and women’s football, said: “It’s fantastic that such a prestigious brand as Virgin Media has decided to make this commitment to the Women’s team.”