Southampton today unveiled their new home kit for the upcoming 2022-23 season.
Created in partnership with sports brand hummel, the new home shirt is clearly inspired by those worn by Southampton in the 1980s when the likes of Kevin Keegan and Alan Ball were running things at The Dell.
FRESH pic.twitter.com/8jwBXSjwMT— Southampton FC (@SouthamptonFC) June 29, 2022
According to the club’s press release for the new home kit launch - which now available for pre-order - returning to the central stripe (with the colours reversed) and central badge “marks a brave new direction for the club.”
Saints take that whole “brave” thing to the next level and seems to be a tagline.
Bold is BRAVE— Southampton FC (@SouthamptonFC) June 29, 2022
Introducing our 2022/23 @hummel1923 home kit:
“With this season’s bold kit, we are celebrating bravery both on and off the pitch,” Saints say in the press release. “We’ve taken inspiration from the single bold red stripe, wanting to inspire our fans to be brave, whatever their challenge is – just as our players seek to be brave on the pitch.”
Whatever you think of that marketing spiel, the kit looks quite nice and is a departure for the iconic, but sometimes limited, red and white-striped offering Southampton usually get.
In the white segments of the shirt, the geometric patterns of St Mary’s stanchions are featured as a nice little detail.
As for sustainability, this season’s kit is said to be produced using Eco8 material made from fabric created using recycled plastic bottles.